Grasia Cindy Saputra / 0384546
GCD60804 Design Principles / Bachelor of Fashion Design Technology (Hons.) / Taylor's University
Task 1 : Exploration
INSTRUCTION
TASK
Elements of Design :
The elements of visual design include line, shape, form, size, space, colour, value and textue.
1. Line : a long narrow or mark on the ground to show the limit or border of something which has length but no width
2. Shape : an element of art that is a two dimensional area that is defined in some way
3. Form : the shape and sturcture of something that distinguished from its material
4. Size : the dimension of an object like width, length, and height
5. Space : a boundless three dimensional extent in which objects and events occur and have relative positition and direction
6. Colour : a visual perception that enables one to differentiate otherwise identical object
7. Value and Texture : value is created through light striking objects and creating highlights and shadows. texture deals with the sense of touch or the tactile sensation or stimuli
Design Principles :
1. Gestalt Theory
gestalt theory is a school of thought that looks at the human mind and behaviour as a whole. gestalt physchology suggest that humans's dont focus on seperate components but instead tend to perceive object as elements as more complex systems.
these are several principles in the gestalt theory that describes how human preceives visual elements :
- Similarity
when similar items, objects, or elements create links of a similar nature.
- Continuation
we group elements that seem to follow a continuous path in a particular direction.
- Proximity
the way close-together elements , seperating them from those farther apart.
- Closure
the way complete shapes, automatically fill the gaps between the elements to preceive a complete image.
- figure / ground
the way preceiving design elements as a focal point to differentiate an object from the background.
- symmetry and order
humans tend see visual elements as group when they are arranged symmetrically.
2. Contrastthe act of distinguishing or comparing opposing qualities. used to create variety, visual interest, and drama often guilding the viewer's eye to a specific emphasized area.
focuses on highlighting certain parts of a design such as colour or shapes to create dominance for particular elements.
4. Balance
refers to distribution of visual weight-comprising color, texture, shape, and space to create a stable harmonious composition.
- Asymmetrical balance
created when two sides of an image do not mirror each other, but still have approximately the same visual weight.
Polykleitos, Doryphoros (Spear-Bearer), c. 450-40 B.C.E., ancient Roman marble copy found in Pompeii of the lost bronze original, 211 cm (Archaeological Museum, Naples)
- symmetrical balance
when elements are arranged equally on either side of a central axis, creating a mirrored, 50/50, or sometimes radiating (radial) effect.
- rule of thirds
a composition guideline that places your subject in the left or right third of an image, leaving the other two thirds more open.
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Pierre-Auguste Renoir, Monet painting in his garden at Argenteuil, 1873
- golden ratio
used mathematical concept as a guide to create visual balance.
5. Repetition
the same or similar elements are used again , used to achieve consistentcy and uniqueness.
René Magritte - Golconde, 1953, oil on canvas, 81 x 100 cm
the artwork repeats one objects, which is a man , in different positions, shadings, and sizes. which creates visual harmony in the art.
6. movement
focuses on shaping on forming a design work with visual direction for the eyes to follow.
the way the girl in the swings and the man who swings it in directions front and back creates the sense of movement in the artwork.
7. harmony and unity
the arrangement of different pieces producing the harmonious, balanced, and complete whole would be a definition of unity in art.
Fig 6.2. Vincent van Gogh, The Night Cafe
8. symbol
a solid, recognizable thing -an animal, a plant, an object , etc, that stands for something that would be hard to show in a picture or a sculpture.
the Yin-Yang symbol in the artwork is a chinese concept where two complementary forces balances each other and makes up all aspects in life.
9. word and image
the relevance of imagery in a design eases the viewers to relate a certain concept that is meant to be delivered.
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Chosen artwork analysis :
Artwork name :
The Two Fridas ( Las Dos Fridas in Spanish )
Artist : Frida Kahlo
Date : 1939
Size : 173.5 cm x 173 cm
Location : Museo De Arte Moderno, Mexico City
Media : oil on canvas
The reason i choose this artwork which is called “The Two Fridas” by Frida Kahlo is because im interested in the concept of dual identity and emotional expression. the visual contrast between the two figures makes the design principles very clear and easy to analyze. i believe this artwork provides strong potential for reinterpretation and development in the next step of the project.
Design Principles Analysis :
1. Balance : the composition shows two seated woman figures placed side by side, creating a nearly symmetrical structure.
2. Contrast : the contrast between the white victorian dress and the darker traditional attire represents dual identity and cultural conflict.
3. Emphasis : the exposed hearts serve as the focal point, emphasized through their red color against the muted background.
4. Movement : the flowing blood creates subtle movement that guides the viewer's eye accros the composition.
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Feedback:
- Sir sylvain told me to make a short explanation for each example picture in the design principles
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