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Design Principles - Task 3 : Development & Design

 Week 5 - 7

Grasia Cindy Saputra / 0384546

Design Principles GCD60804 / Bachelor of Fashion Design Technology (Hons.) / Taylor’s University

Task 3 : Development & Design

                                                                                                                                                          

INSTRUCTION

                                                                                                                                                           

TASK


Original Artwork (The Two Fridas)


Task 2 Progression (artwork improvement)



Attempts & Sketches

First Attempt : 

at first i tried blurring the background to make it more muted toned such as the two figure already in mute color

Second Attempt : 


then i put the name from the original artwork "The Two Fridas" which im only take the "Fridas" as the text

Third Attempt : 


i attempt to put more glowing veins as the center point 

Fourth Attempt : 


Fifth Attempt ( Final ) :

 

to make it more contrast and fulfill the blank spaces. i tried to put more veins , wrapping around the text to make it more alive and i tried to put more extra text to show that the artwork its just not a plain painting but also has a meaning of it


Rationale : 
This design was inspired by the original artwork which is called "The Two Fridas", it explores the concept of a dual identity , emotional strength and connection. The original artwork presents two version of the same person to symbolizing conflict and contrasting identities that are still connected through their heart.

In my development i tried to simplify the visual complexity of the original artwork while i maintaining the core meaning. i reduced the background into a muted color grayscale to create stronger emphasis on the heart. the heart is highlighted using a bright red color to make it as the center point and representing emotional and connection between the two figures. i incorporated typography into the artwork using the phrase "Divided but Connected" to make the concept more easier to understand at a glance. the placement of the text follows the composition, "divided" represents the separation of identity, "connected" close to the vein visually links both figures. this enhances the sense of the movement from the artwork.

The use of contrast between muted grayscale tone and the red highlights strengthen the visual hierarchy, ensuring the viewer's attention is drawn to the emotional of the artwork. this artwork maintains the original message while presenting it in a more contemporary and visually focused way.

                                                                                                                                                          

Feedback : 
- Sir Sylvain told me to add a bit formating and bold the text to make it more readable


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